Adobe Shockwave Plugin.<\/a><\/p>\nLiving Histories<\/h3>\n
As you explore the site, you will have the opportunity to meet the central characters and others who will invite you into their homes, shops and places of worship. You will have the opportunity to learn who they are, their family histories and their current situation in relation to the conflict. These individuals and families from the communities that make up the region will subsequently file text, photo and video journal entries to the site, creating an on-going narrative from ground level as history unfolds.<\/p>\n
Journalistic Sources<\/h3>\n
When you zoom into the newsstand in Jerusalem\u2019s old city you will find a series of links. If you click on the rack of newspapers you will find links to the web sites of Israeli and Arabic English-language newspapers. In the corner will be a television set playing the news. If you click on the screen you can select news reports from syndicated international news sources and\/or other Middle East broadcasters. The magazine rack will also hold political journals and regional magazines. You will have the option to choose from a cross section of background articles, books and magazines.<\/p>\n
Dialogue and Two-way Communication<\/h3>\n
A virtual Internet caf\u00e9 is a focal point of the site. At Mike\u2019s Caf\u00e9 in the old city you will be able to enter and begin discussions with others online. You will also have the opportunity to ask questions through live video links to online resource people. These men and women; academics, politicians, community activists, as well as the documentary\u2019s main characters, will come from all sides of the conflict and will be available (during fixed periods of time) to respond to individual inquiries.<\/p>\n
Here you will also be able to post notices, add video or photos and add your written opinions. You will be able to directly contact the site\u2019s producers with comments and suggestions for developing and refining the site.<\/p>\n
User involvement and interactivity<\/h3>\n
A critical element of the site will be a \u201creality engagement\u201d. Here online participants will be able to actively engage in a process of finding an equitable solution to the current political and cultural stalemate. Users of the site will have the option to become active members. If they choose they will receive regular emails with news, analysis, and site updates. They will receive personalized invitations to real-time Q and A sessions with key decision makers from the many communities that make up Jerusalem proper. They will receive background and briefing papers outlining options for resolution of the conflict, they will have the opportunity to redraw the map of the region in an online environment and will have the opportunity to enter into a moderated online dialogue in order to help forge consensus on the contentious issues at hand.<\/p>\n
THE NARRATIVE STORIES<\/h3>\n
To give the site continuity, five ongoing stories will be highlighted. These personal stories will facilitate links to other areas of the site that will address the larger political and cultural issues under consideration. For example\u2026\u2026<\/p>\n
Each year residents of the Jewish West Bank settlement Gush Etzion cut back the shrubs in their yards and drop the waste at a community agriculture center for disposal. This cyclical activity, completely benign and completely detached from any political ramification is, nonetheless, the beginning of a tragic story.<\/p>\n
A few kilometers from the settlement, Abu Mossa, the leader of a small Bedouin tribe finds a dying lamb, one of hundreds who are suddenly and mysteriously dying. The sheep have eaten from a pile of leaves and grass left near their encampment the night before. The tribe believes members of Gush Etzion have poisoned the sheep and that they have done so on purpose.<\/p>\n
The search for an explanation of how these sheep died, how the deaths affected both communities, and the on-going consequences are one of the intertwined stories running throughout, Jerusalem: A Living History<\/em>.<\/p>\n
In Jerusalem\u2019s central market Issac Gershon is the owner of a fruit and spice stand he inherited from his father, an \u00e9migr\u00e9 from Iraq. Over the years the Mahane Yehuda market has been the target of multiple bombing attacks, yet work continues for Isaac, fourteen hours a day. He is concerned about making a living for his family of six and being a good \u201cfather and husband.\u201d He is also conflicted by the economic advantages of living in a settlement, while being aware of the political and social tensions this poses. He knows soon he, his wife, his teenage daughters and young sons will probably have to leave their home. All are concerned with what the future holds.<\/p>\n
Dr. Majed Nassar, is an author, cardiologist and director of a community medical clinic near Bethlehem. He has been educated in Germany. His wife is American. He is highly articulate and dedicated to helping his community. But he feels trapped by the social and political situation that surrounds him and he struggles to find the best strategies for affecting change.<\/p>\n
The central characters tell their stories in the first person. They speak directly to the camera. They speak plainly and from the heart. Verite footage and broadcast quality visuals from Jerusalem and the West Bank support their stories.<\/p>\n
DISTRIBUTION STRATEGY<\/h3>\n
This project has been created for international distribution via the web.<\/p>\n
This internet-centric rationale is rooted in three corresponding trends: an innate, intrinsic desire on the part of viewer\/user to participate in the communication process; a growing interest in the documentary format, and an expanding exploration, online, for alternatives to traditional news\/information media sources.<\/p>\n
When the story is too important just to watch. Again this is the mantra for the Jerusalem project\u2019s producing group. The strategy for building audience is straightforward. First begin with strong content: a compelling story that is complex, that calls for interpretation from multiple perspectives, that is ongoing and that is told in the first person by strong characters that audiences can identify with. Then build on that interest by continually evolving the web site based on user interactivity and engagement.<\/p>\n