We are experienced creative and technology professionals who design and develop leading-edge techniques, equipment and applications. This diversity enables VFA to assemble dedicated project teams who share your vision and produce the most effective communication for your audience.
VFA is a resource for videographers, creatives and organizations; a collaborative environment for assembling unique, personalized communications. To facilitate this process, we have adopted a management style to support innovation – blending proven production sensibilities with innovative new modes of storytelling.
Clear communication is required to enhance performance, institute modifications and increase team integration. To ensure a message is fully understood by its intended viewers, VFA examines and replicates the client’s corporate culture and language to address the audience appropriately.
To best describe a product or service, an initial, in-depth study of the subject prepares VFA to present the most salient elements and opportunities to the target audience. More than just revealing the benefits and capabilities of the item or service, the message must highlight the advantages it offers when compared to the competition.
As technology advances, interactions and behaviors must evolve to keep pace with increased demands, advanced systems and new requirements. Instruction manuals have been replaced by instructional videos, which have the advantage of demonstrating physical operations using graphic animations to explain workflows, organizational frameworks and system structures.
When introducing new policies and procedures, VFA understands that content must first and foremost be structured for comprehension and retention. New terminology and practices are presented incrementally, then interwoven to provide a coherent knowledge base that prepares the viewer to engage the subject.
Most crowd-funded projects require video that combines both sales and instructional elements to win sponsors, partners and associates. Fundraising is only possible when a credible product is presented effectively while establishing an inducement to participate financially in the project’s development process.
VFA welcomes all creative challenges. This openness to new ideas, emerging technologies and unique presentation environments provides you with the opportunity to craft your story in a way that will captivate your audience, generate word-of-mouth publicity and leave a lasting impression.
A look at Shutterfly’s culture.
Short video going behind the scenes at Shutterfly for a look into the their development process.
We are very excited about John Sanborn’s new film “aLLoT” (A Long List of Things”) shot here in VFA’s studios. This may be John’s best and most accessible work yet. Premiere dates TBA soon.
John Maxwell @ Coast Recorders.